PepsiCo, Inc. (NASDAQ:PEP), a global leader in the food and beverage industry with a market capitalization of $206.5 billion, finds itself navigating a complex market landscape as it enters 2025.

PepsiCo’s stock jumped 7% on July 17 after a robust Q2 earnings announcement. The company not only surpassed expectations but ...

PepsiCo reported a 4% growth in its global snacks business in Q2 2025, driven by strong performance in markets like India.

Pepsi-Cola’s U.S. market share peaked in the 1980s, when Pepsi ads featured edgy stars like Madonna and David Bowie, and the company signed a then-record $5 million sponsorship deal with Michael ...

Pepsi never pumped a lot of marketing money into the effort: it ran two TV commercials and spent $9.7 million on national TV ads between September and June, a fraction of the outlays by Coca-Cola ...

In other words, the cola war is back on with Pepsi's latest marketing move. But when it comes to all the soda products of the two companies -- not just Pepsi and Coke colas -- Coca-Cola holds a ...

Pepsi's New Challenge. ... Forbes contributors publish independent expert analyses and insights. I write about leadership, marketing, women and the workplace. Follow Author. Jan 20, ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

When it comes to selling soda in North America, PepsiCo is accustomed to the role of challenger. Year after year, it chases Coca-Cola and the Atlanta-based company’s market-share lead.

PepsiCo: The Market Is Overreacting To The Company's Q1 Earnings, A Sell Apr. 27, 2023 2:09 AM ET PepsiCo, Inc. (PEP) Stock PEP 14 Comments 3 Likes Skeptical12 2.76K Follower s ...

A new book, The Real Pepsi Challenge, looks at how the cola company sought brand loyalty among African Americans in the 1940s. Hear from the man who led Pepsi's marketing team.