This is because a large gap separates their technology investment from their ability to apply AI within core systems and real workflows, scale what works, and connect output to trackable performance.

Are you implementing AI to solve a problem, or just adding technology to a broken workflow? Forbes' Maggie McGrath sits down with Teresa Barreira, Chief Marketing and Communications Officer at ...

Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the ...

REDMOND, Wash., and PARIS — April 8, 2026 — Ten years after co-creating Marcel, an innovative AI platform, Microsoft and Publicis Groupe announce the expansion of their strategic partnership to build ...

Publicis Groupe is acquiring the sports-marketing agency 160over90 from talent firm WME Group as sports becomes an increasingly essential channel for brands seeking mass reach. The French advertising ...

In a big global deal, giant Publicis Groupe has entered into a definitive agreement to acquire sports marketing and creative agency 160over90 from WME Group. Financial details weren’t disclosed but ...

The French advertising giant will acquire the marketing agency to expand its sports business. By Alex Weprin Senior Editor The company said Thursday that it has sold its sports marketing agency ...

The head of Sapient, Publicis Groupe’s PUB0.43%increase; green up pointing triangle consulting arm, said clients are increasingly interested in artificial-intelligence projects, signaling more ...

Good morning. This is the conference operator. Welcome, and thank you for joining the Publicis Groupe's Full Year 2025 Results Conference Call. [Operator Instructions] At this time, I would like to ...

Publicis Groupe is scheduled to report results for the fourth quarter and 2025 as a whole on Tuesday. Here is what you need to know. REVENUE FORECAST: The French advertising company is expected to ...

Sapient Capital, an Indianapolis-based registered investment advisor with over $23 billion in assets under supervision, has brought on board Joshua Mandelbaum as a partner and wealth advisor, joining ...

Advertising giant Publicis Group began to make a €12 billion bet on AI over a decade. The time is now ripe for the firm to make the most of that, says CEO Arthur Sadoun. If there is one thing I would ...