A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case.

A Mexican influencer was shot dead in her beauty salon while she was reportedly livestreaming on TikTok, with the deadly attack observed by her viewers in a suspected femicide. Valeria Márquez, 23, had been broadcasting live on the video platform from her salon located in the Santa María shopping plaza,

On Tuesday, Valeria Marquez was shot dead at Blossom The Beauty Lounge, a beauty salon owned by the victim in Zapopan, a town in the central-eastern state of Jalisco. The state prosecutor's office said it is investigating the crime as a femicide, meaning that it believes the crime was motivated by the fact the victim was a woman.