Apple has launched a new emoji game available to subscribers of Apple News+ to rival Wordle. The game features original daily puzzles that challenge players to use emojis to decode short phrases.

Released to coincide with World Emoji Day, the new Emoji Game is part logic, part word game that's inspired by how we use emojis to communicate.

World Emoji Day is celebrated annually on July 17. That's because on July 17, 2002, Apple unveiled its iCal app at MacWorld 2002. The iOS calendar emoji 📅 is a daily flip calendar set to July 17, the app’s “birthday.”