Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon’s juice and smoothie brands. California-based Generous Brands will produce the Original Açaí, Dragon ...

Cornell, previously president of fresh, beverages and desserts at The Kraft Heinz Co., will lead Generous Brands. Cornell joined Generous Brands as CEO in January 2024. Beverage Produce Mergers ...

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire Health-Ade, a local kombucha maker, from investors First Bev and Manna Tree Partners. Financial terms of ...