Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple is rolling out the stable version iOS 18 to everyone, and here's my review of the latest update running on an iPhone 15 ...

The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

The free update, available to select testers starting Thursday, will be released to all iPhone users next month.

This is AI for the masses – powerful, accessible and in the hands of anyone who can afford the devices. The iPhone 16 and ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.