Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

Nebraska Athletics has finalized contract extensions for four head coaches following standout seasons in their respective ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

St. Mary’s College of Maryland achieved a historic 92nd-place finish in the 2024-25 Learfield Directors’ Cup, climbing six spots from its 2023-24 ranking. The Seahawks earned a program-record 221 ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and ...