Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Sooners athletic director Joe Castiglione announced a new 'centralized effort' to maximize OU athletes' NIL potential with a 'trusted partner.' ...

COLUMBUS, Ohio -- Ohio State’s men’s sports programs were given the 2024-25 Capital One Cup on Wednesday, an award given ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

Nebraska Athletics has finalized contract extensions for four head coaches following standout seasons in their respective ...

The Learfield Cup is a ranking to help name the best collegiate athletic programs in the country. With up to 19 teams that ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...