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The Lincoln Motor Company branding helps to reposition it, though. “We’re aiming to change from ‘smart luxury,’ ” VanDyke says, ...
Lincoln was known as the Lincoln Motor Co. until 1922, when founder Henry Leland sold the brand to Ford. The company is making the change as it launches the new MKZ sedan, ...
The company originally produced Liberty V12 aircraft engines during World War I. Leland sold Lincoln to the Ford Motor Company for $8 million in 1922 (equivalent to $140 million today), who ...
Lincoln is making big waves today with the announcement of its "Introducing the Lincoln Motor Company" ad campaign.Though Lincolnisn'trebranding itself as the Lincoln Motor Company, its ad ...
Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...
NEW YORK (CNNMoney) -- As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not ...
The early 1920s were a challenging period financially for Lincoln. In 1922, Ford Motor Company bought Lincoln as a subsidiary for $8 million (the equivalent of more than $119 million in ...
The Lincoln Motor Company had a surprise for the automotive journalists waiting inside the 1 Hotel Brooklyn Bridge last month. Hidden behind closed doors at the trendy new hotel in Dumbo, one of ...
Lincoln Motor Company announced Wednesday it is working with Rivian to build Lincoln's first all-electric vehicle. This is part of Ford's $500 million investment in Rivian, announced last spring ...