Ryan Reynolds and Blake Lively may be losing the "image war" in legal drama with Justin Baldoni as "It Ends With Us" court battle weighs on public perception.

In December 2024, Lively sued Baldoni, his production company Wayfarer Studios, his producer James Heath, his publicist Jennifer Abel, crisis publicist Melissa Nathan and more. In addition to her sexual harassment claims, she accused Baldoni and his team of orchestrating a p.r. smear campaign against her.