The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is changing relationships with shoppers.

Ecommerce trends, developments and statistics from the last quarter including Amazon’s record-setting results, summer sales and sustainability measures.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of generation Z are apparently using it for search. But is that true?

Econsultancy’s Future of Marketing report 2023 reveals the majority (76%) of marketers are optimistic about the future of the industry, with data a key focus, and AI on the agenda.

What is retail media? In its broadest sense, retail media relates to any promotional marketing placed by brands at or near the point of sale, whether that is in a physical store environment or on a ...

The beauty industry is often at the forefront of innovation where tech meets CX. Now, the sector is trialling generative AI in content, personalisation and more.

We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.