Dozens of global labels have retreated this year as consumers reject cheap global products and start demanding culturally ...

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

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When a celebrity is boycotted in China, they face the wrath of millions of netizens — creating risky terrain for any brand partnerships. Yet several scandal-hit Chinese stars have cautiously ...

Comments reveal Beijing’s economic gambit: transform a manufacturing powerhouse into a consumer market as Trump-Xi trade truce offers temporary relief.

Screen fatigue and digital detox desires have transformed Y2K tech from niche aesthetic to mainstream consumer trend.