Dozens of global labels have retreated this year as consumers reject cheap global products and start demanding culturally ...

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

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When a celebrity is boycotted in China, they face the wrath of millions of netizens — creating risky terrain for any brand partnerships. Yet several scandal-hit Chinese stars have cautiously ...

Comments reveal Beijing’s economic gambit: transform a manufacturing powerhouse into a consumer market as Trump-Xi trade truce offers temporary relief.

Screen fatigue and digital detox desires have transformed Y2K tech from niche aesthetic to mainstream consumer trend.

From minivan assembler to luxury EV leader, carmaker debuts with $35B valuation after Aito brand breakthrough reshaped ...

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

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Where Chinese travelers rely on crowd-sourced, experience-driven advice, Michelin’s new guide seems more focused on prestige ...