Sojka recently worked with the brand and Khalifa on a music video advertisement, Clear the Air, that leaned into the ...
Electronic Arts has shortlisted Group M and IPG Mediabrands in its media planning and buying review. Campaign understands ...
As consumer viewing turns to Ramadan-themed content including series and cooking shows on platforms like Netflix and YouTube, ...
They decided to appeal to that audience’s affinity for trolling and launched an Instagram account, @Churrobon, that would ...
Faced with an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the ...
Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own ...
Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...
Like many podcasts, The Delicious Dish takes a cringe-worthy turn when hosts Ana Gasteyer and Molly Shannon ask guest Samuel ...
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
Google announced plans to partner with additional agencies in the coming months and bring AI Lighthouse to Cannes, with Wong ...
The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...
Superfans make up 15% of the US population and contribute disproportionately to music revenue. Not all fans are created equal ...
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