In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

Recent data from Marketing Week’s 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

Was your marketing degree worth it? An answer to this question depends on many variables: what the course focused on, who taught you, how much effort you put in, where you work now, and so on.

Disney’s CEO says the company “lost a little focus” by prioritising the “quantity” of its production, as it sought to keep its streaming platform stocked with content. Speaking during The Walt Disney ...

Standing out on social media platforms is a struggle. None more so than TikTok, where success has seen marketers flood to the platform in the hopes of engaging with younger audiences. Worth paying ...