The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The Daily Press reached out to the Santa Monica Police Department, who said, “On Sunday, May 11, 2025, at approximately 3:06pm, police officers responded to the area of 3rd Street Promenade and ...

In an effort to help businesses bounce back from the pandemic, Santa Monica's City Council approved a motion Tuesday that will convert its Third Street Promenade into an entertainment zone by ...

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

Santa Monica has approved a pilot open container program for its 3rd Street Promenade, permitting drinking-aged adults to consume alcohol outdoors within a designated Entertainment Zone ...

Donate now. The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors. The vote clears the way ...