
About USC | USC MAPP Online
In addition, the USC Online Master of Science in Applied Psychology program’s Dublin Internship was a 2018 finalist for GoAbroad’s “Innovative New Program – Intern Abroad” award.
Master of Science in Applied Psychology Online
May 7, 2025 · The program blends content in consumer psychology and IO psychology to create a universally relevant academic experience. The curriculum includes 20 units of foundational …
Psychology Behind Developing Brand Loyalty in Marketing
Nov 17, 2023 · Learn about the psychology behind developing brand loyalty and the different strategies that psychology and brand marketers use to enhance image perception.
Frequently Asked Questions | USC MAPP Online
The USC online Master of Science in Applied Psychology covers psychological principles and research methods as they relate to the business world. Coursework will explore effective data collection and …
Jorge Barraza | USC MAPP Online
Dr. Barraza has $1.5 million in research grants and published numerous peer-reviewed articles on emotional engagement, prosocial motivation, and the use of stories to influence costly decisions. He …
What Is Consumer Psychology? | USC MAPP Online
Nov 17, 2023 · With courses in consumer psychology, organizational psychology and research methods in applied psychology, you can lay the foundation for a thriving career in consumer psychology upon …
Steve Westberg, Ph.D. | USC MAPP Online
Dr. Steve Westberg has been teaching marketing and consumer psychology courses to graduate and undergraduate students for about 25 years, in parallel to his professional career as a marketing …
What Influences Human Behavior? | USC MAPP Online
Nov 17, 2023 · Pursuing a master’s degree in applied psychology can prepare professionals with a blend of consumer and organizational psychology — making them essential components of …
Online Master of Science in Applied Psychology Program (MAPP)
The program blends content in consumer psychology and organizational psychology to create a universally relevant academic experience. The curriculum is broken down into four semesters and …
Student Spotlight Samantha O’Mara | USC MAPP Online
I was drawn to the MAPP program due to the program’s extensive curriculum that blends both Organizational and Consumer Psychology. I loved that the MAPP program focused on the …