The "Put a Tiger in Your Tank" campaign was an iconic advertising slogan used by Esso (now owned by ExxonMobil) in the 1960s.

The tiger first appeared as a mascot for Esso in Norway around the turn of the 20th century. The tiger surfaced again in the 1950’s, when Esso started using it to represent quality and power.

Feb 29, 2020 · In the 1930s, Esso introduced the Esso Tiger as its brand mascot. The decision was groundbreaking, as it marked one of the earliest instances of a company utilizing a …

Sep 1, 2022 · At the heart of Esso's "Put a Tiger in Your Tank" campaign was a simple yet evocative slogan that instantly captured the public's imagination. The tiger, a symbol of …

Frederick Durham Sulcer (August 28, 1926 – January 18, 2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in …

Feb 1, 2022 · ExxonMobil unveiled its fourth quarter and full-year results on Lunar New Year’s Day Tuesday, aptly the Year of the Tiger.

Sep 6, 2025 · Exxon, then known as Standard Oil, introduced its cartoon tiger in 1964. The trademarked tiger was used in advertising and in promotional giveaways. Later, a real tiger …

The tiger was first used by Humble Oil, a division of Esso, but his appearance is quite different from what we're used to today. That original tiger was friendly and lovable, and a not too …

The tiger has been the marketing symbol for the Exxon brand for nearly 100 years. The company has committed more than $9 million through 2003 to help save the endangered tiger.

Dec 14, 2009 · For nostalgia buffs this shows brief glimpse of advertising cliche' "Put A Tiger In Your Tank" for Enco Extra gasoline marketing from circa 1959.