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Shadow History on Instagram: "Read more here 👇 When Mel Gibson couldn’t convince major studios to back his film The Passion of the Christ, he didn’t abandon the project — he funded it himself. In a move almost unheard of for a film of that scale, Gibson and his company Icon Productions reportedly paid the entire $45 million production cost out of pocket. Instead of relying on Hollywood marketing machines, he used a smaller strategy: television ads and powerful grassroots promotion through churc