In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute
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Cheers to the holiday weekend, Pilgrim! John Wayne in a commercial from the 1990’s for Coors Light. Duke passed away in 1979, but for the commercial Coors took old footage and repurposed it to bring back the spirit of John Wayne. #JohnWayne #Coors #CoorsLight #CoorsBanquet | John Wayne: An American Experience
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