Parle-G Success Story | Case Study of Parle-G Biscuits
Parle-G Success Story | Case Study of Parle-G Biscuits
Sep 11, 2021
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10 Unknown Facts About Parle-G, The Largest Selling Biscuit Brand In The World
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The Parle-G story: The world’s largest-selling biscuit brand with sales of Rs 8000 crore; here’s the mystery behind Parle-G girl who was even rumored to be Sudha Murty
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Why Parle Is The Biggest Biscuit Brand In India? . . Why parle is available in every city and village in India? What's their secret trick? Parle's distribution network works like a well-oiled machine, with 4 key levels: 1 - Factory 2 - Parle Depot 3 - Distributor 4 - Retailers. With over 130 manufacturing factories spread across India, Parle takes out a whopping 400 million biscuits daily and nearly 1 billion Parle G packets monthly! From its humble beginnings in 1929 with just 4 distributors, P
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