When Dr. Amal Al Malki and her agency, Creative Avenue, launched the Care for CATar initiative, their mission was simple: to raise awareness about the importance of showing mercy and compassion to those without a voice— feline friends. The campaign kicked off during Ramadan and has since continued its pursuit of bringing together communities in Qatar to identify the purrfect solutions for cat care in the Gulf. The initiative fosters a two-way dialogue between vets, doctors, rescuers, local autho