Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains
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YouTubeIan Johnson
Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains
The bullwhip effect, or more commonly referred to as the Forrester effect, concerns supply chain disruptions that occur when demand suddenly spikes upwards. These sudden and unforeseen spikes in customer demand force every member of a given supply chain to increase their inventory counts in anticipation of future volumes and sales ...
84.6K viewsJun 16, 2015
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