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Volkswagen Svezia ha ideato la "The Fun Theory", un'iniziativa unica che mira a incoraggiare le persone a cambiare in meglio le loro abitudini. - In un esperimento per vedere se la gente avesse preferito salire le scale o prendere la scala mobile adiacente, le prime sono state trasformate in un pianoforte a grandezza naturale grazie ad un sistema che facesse emettere ad ogni scalino un suono diverso. - È emerso che, rispetto a dati registrati precedentemente, il 66% di persone in più ha scelto l
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