23rd April 1985: Coca-Cola introduce New Coke as ‘the new taste of Coca-Cola’
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23rd April 1985: Coca-Cola introduce New Coke as ‘the new taste of Coca-Cola’
Marking the first major formula change in 99 years, ‘new Coke’ is widely heralded as one of the biggest marketing failures in history. However, the short-term problems arising from its introduction were far outweighed by the sales boost achieved when the company reintroduced the old formula as ‘Coca-Cola Classic’. By 1983 Pepsi Cola was ...
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