Patagonia on Instagram: "In the early ‘70s, Patagonia founder Yvon Chouinard serendipitously witnessed a local activist save a surf break from development in Ventura, California. From that, he learned a couple things: Grassroots efforts can make a difference. Degraded habitat can, with effort, be restored. The grassroots movement needs sustained and deep support to prevail. Since then, we’ve made a commitment to not just equip environmental activists with funds—but with practical tools and knowl

Patagonia on Instagram: "In the summer of 2024, Luke Nelson (@slukenelson) set out to run the visual skyline of his hometown: an estimated 72 miles and 18,000 feet of vert. It was a run he’d been dreaming of for two decades and attempting to complete for 11 years. “I can see portions of the route … when I go to work, when I take the kids to school, when I get groceries, when I go home. I remember looking out classroom windows as a student at Idaho State University toward the long grass-covered r

Patagonia on Instagram: "Work and play go together for our nonprofit partners at the Cascades Wolverine Project (@cascades_gulogulo). Rain or shine, the team skis out to remote wolverine habitat sites across the Pacific Northwest to set up cameras, monitors the sites throughout the seasons and then uses the data they collect to study changes in climate-impacted wildlife. “Wolverines depend on deep snow in order to survive,” says Stephanie Williams, the group’s co-founder. “Tracking whether or no

Patagonia on Instagram: "“If you push your kids past what they think is possible,” says Zoe Hart (@alpineprincess), “whether it’s being cold or tired or wet, they’ll learn they have the capacity to do way more than they thought they could.” Watch Patagonia’s new series, “Parenting: Disaster Style,” at the link in bio. Video: Pierre Cadot (@p_cad), Thomas Guerrin (@thomas_guerrin), Yucca Films (@yucca_films)."