The legendary “Time Machine” Doritos Super Bowl ad proves one thing: creativity will always outrun budget. Shot for just $300 in someone’s backyard, it beat out polished, big-money commercials and won Doritos’ “Crash the Super Bowl” contest — along with a $1 million prize. The setup is simple genius. A kid builds a “time machine” out of cardboard, tin foil, and pure imagination, then convinces a grown man it runs on Doritos. One handful of chips later, the guy thinks he’s blasting into the futur
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The legendary “Time Machine” Doritos Super Bowl ad proves one thing: creativity will always outrun budget. Shot for just $300 in someone’s backyard, it beat out polished, big-money commercials and won Doritos’ “Crash the Super Bowl” contest — along with a $1 million prize. The setup is simple genius. A kid builds a “time machine” out of cardboard, tin foil, and pure imagination, then convinces a grown man it runs on Doritos. One handful of chips later, the guy thinks he’s blasting into the futur
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