New consumer privacy law takes effect in California

Want to protect your data? A new tool called DROP lets California residents fill out a few forms to keep their personal data from being tracked or sold by data brokers. The California Privacy Protection Agency kicked off 2026 by launching the Delete Request and Opt-out Platform, or DROP. It had been in the works for years, mandated by a 2023 law known as the Delete Act. Under it and previous laws, data brokers must register with the state and enable consumers to tell brokers to stop tracking the