How Dove Made the Most Viral Ad in Advertising History with David Aaker (Father of Modern Branding)
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YouTubeThe Conversation with Clinton M. Padgett
How Dove Made the Most Viral Ad in Advertising History with David Aaker (Father of Modern Branding)
How did a bar soap brand create the most viral ad in advertising history? In this clip from The Conversation with Clinton M. Padgett, branding legend David Aaker explains how Dove’s “Real Beauty” campaign (@doveunitedstates) transformed a simple product into a powerful cultural movement. By focusing on a real insight — that only 2% of ...
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