Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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A treehouse in the city is the setting for the campaign for new eco-sustainable collection Gucci Off The Grid, featuring Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild. | Gucci
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Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their looks have a pivotal role as strong visual statements and items from Alessandro Michele’s first collections lead us to dream, outside of time dimension. | Gucci
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First seen on Gucci Beauty, Miley Cyrus takes time out from shooting the Gucci Flora Gorgeous Gardenia campaign to talk about what the fragrance means to her. Video by Alana O’Herlihy. Discover Gucci Beauty’s joyful floral scent: https://on.gucci.com/GucciFloraGorgeousGardenia | Gucci
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