The IQOS ILUMA i made its debut at the 2025 Smoke-Free Summit, an immersive gathering of key business partners, media, and loyal IQOS users that celebrated future-forward creativity and meaningful progress. The launch marked an exciting new chapter in the movement toward a cleaner, clearer tobacco culture in the Philippines, and another milestone in IQOS’ global mission to replace cigarettes with better alternatives for millions of adult smokers. Videography by @jester.andrei, edited by @czar.he