The Philippines officially launched the Association of Southeast Asian Nations (ASEAN) Tourism Forum 2026 with a gong strike, under the theme ‘Navigating Our Tourism Future, Together,’ on January 28, 2026. First Lady Louise Araneta-Marcos graced the event at Mactan Shrine in Lapu-Lapu City, Cebu. Spearheaded by the Department of Tourism (DOT), led by Secretary Maria Esperanza Christina Frasco, the event unveiled five (5) major thrusts under the SAIL ASEAN (SAIL-A) brand: • Strengthening trade an
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Today we continue with our Tourism In Me (TIMe) education and awareness campaign! Through a series of 3 videos, we aim to showcase the benefits of Tourism and the role that each citizen plays in making it a success. Are you ready for this week's video? Take a look and get all the insights! Discover the various elements that work together to create a compelling tourism product. But be sure to check our page 15 minutes later for our Quiz question! Fun prizes are to be won. We're so proud of last w
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